It was a pleasure to speak with Mr. Jagmeet Lamba, Founder and CEO of Certa. His company is focused on reducing onboarding time and increasing overall transparency by automating third-party lifecycle for enterprises. The company has helped some of the largest Fintech companies meet their exhaustive compliance and certification demands.

Certa, checked all the right boxes for investors and recently received funding without even trying. Founders go seeking investors, spending countless hours in pitch meetings. It is uncommon, but sometimes it just so happens that investors reach out to a startup they have been watching closely. a company that they believe has great potential after studying the market. That is exactly what happened with Certa.

Financial services companies use a variety of tools to connect, support, run, and optimize their processes and operations, and the universe of providers is ever expanding.

Financial services technology offerings are made up of a very large number of vendors. Each product or service is a combination of vendors that make up the tech stack, which in turn formulates the offering and operations of the company. Choosing vendors and being compliant is a complicated, exhaustive, and costly process for any company. Startups, in particular, that are poised for expansion and seeking to partner with established players in the financial services sector.

Whether you are using AWS for hosting, Docker and New Relic for DevOps or SendGrid for email marketing, they all have to be compliant and certified in the regulated world of financial services if you are collecting, storing or disseminating customer data, for example.

Not to mention the growing data security concerns, new regulations, privacy and ESG requirements that draw further scrutiny of providers, complicating an already burdened process.

To find out how Certa, the company went about identifying customer pain point, market, business model, to build a great service click on the video below:

Congrats to the team on launching a great service and effortless funding round. Wishing them lots of growth and success. As the world of financial services gets more complicated we need more services that work on simplifying it.

Best wishes to the team.

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